Must-Buy Japanese Beauty Products


SUQQU Eyebrow Liquid Pen

It is much easier to use than a traditional eyebrow pencil. The super-fine, brush-like tip makes application more precise; great for drawing on individual hairs. The original shade ‘moss green’ may sound unusual, but in fact is a colour that is historically used in Japan (particularly in theatre) to contour the face and gives a more natural look than pure black or brown. The water and oil-resistant formula makes it smudge-proof, sweat-proof and swim-proof, and it really does stay on all day.

DHC Deep Cleansing Oil

Our favourite oil-based cleansers of Japan is Deep Cleasing Oil, from DHC. Use your fingertips to massage in a tiny amount and melt away any make-up, including waterproof mascara, without unbalancing the skin’s natural moisture levels. The formula is fragrance-free and paraben-free and is made from natural ingredients, which means it’s great for sensitive skin, too.

Cure Natural Aqua Gel

Cure Natural Aqua Gel is Japan’s best-selling skincare product, with one selling every 12 seconds. It’s over 90% hydrogen-rich water, which was first produced in Japan and is commonly drunk in the Far East, and also contains soothing aloe vera and and anti-oxidant gingko biloba leaf extract. It does an amazingly effective job of exfoliating without scrubbing beads, which are often either too harsh on the skin or are suspended in a gel and make very little contact. Gently massage onto cleansed, dry skin to slough off dead skin cells. Use it once or twice a week for a brighter complexion and noticeably softer and smoother skin.

SK-II Facial Treatment Masks

Their effects are instant, moisturising the skin and leaving it visibly more radiant. The SK-II version is a particular favourite of ours and contains a special ingredient called Pitera, a liquid made naturally during the sake fermentation process, which contains a mixture of amino acids, vitamins and minerals. Leaving one on for five-to-ten minutes for seriously hydrated skin that immediately feels softer and smoother. At $100 for a pack of six they come with a hefty price tag, but are cheap compared to a facial, with similar results.


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